Moody Family Law — Narrative Overview

Business Model in Plain English
Katie Moody runs a solo family-law practice in Hastings, Minnesota. Revenue comes almost entirely from the classic combination of an up-front retainer plus hourly billing for divorce, custody, support, and related matters. Because every dollar depends on Katie’s personal time, growth is naturally capped by the number of hours she can work. Overhead—malpractice insurance, research tools, office space, and any admin help—eats into margins.

Where the Money Is
Katie’s most profitable matters are:

  1. High-net-worth or business-owner divorces that require forensic accounting and many motions.

  2. Complex custody or relocation fights where emotions (and billable hours) run high.

  3. Post-decree modifications and enforcement that bring former clients back repeatedly.

AI-Powered Growth Levers

  • 24/7 website chatbot that gathers facts, books consults, and filters out price-shoppers.

  • Generative-AI “co-pilot” for drafting pleadings, discovery requests, and research memos—freeing Katie for strategy.

  • Productized, flat-fee “peaceful-divorce” kits assembled by AI and reviewed by Katie.

  • Data dashboards that predict likely maintenance or parenting-time outcomes, giving clients clear expectations.

  • Automated monitoring of court calendars and income changes to spot post-decree opportunities.

Immediate Action Steps

  1. Add a secure intake bot and self-booking calendar to the website.

  2. Pilot AI drafting on three routine motions to measure time saved.

  3. Launch a flat-fee, AI-assisted divorce package aimed at cooperative couples.

  4. Start logging anonymized case data so predictive insights can be marketed later.

How HastingsNow.com Can Become Katie’s Growth Partner

HastingsNow.com already blends media production, storytelling, web design, and AI-prompt engineering. That makes the platform an ideal fractional digital-strategy team for Moody Family Law. The relationship could look like this:

  • Narrative-First Website Overhaul. Turn the site from a digital brochure into a trust-building story: Katie’s voice, local case studies (with identities protected), plain-language guides, and a “start here” wizard.

  • AI-Enhanced Client Journey. HastingsNow.com can deploy and maintain the intake chatbot, plug it into Calendly or Clio Grow, and set up automated nurture emails.

  • Evergreen Content Engine. Monthly blog posts, short video explainers, and podcast snippets that answer common family-law questions—each optimized for search and social and produced by HastingsNow’s media team.

With those pillars in place, Katie gets a steady stream of better-qualified leads and higher perceived authority, without adding to her daily workload.

Three Done-For-You Packages (Scaling Impact, Not Hours)

1. “Digital Foundation” Package

Goal: Modernize the website and remove friction in client intake.
Includes:

  • Complete site redesign (mobile-first, ADA-compliant, story-driven copy).

  • Secure AI chatbot that collects basic case facts and schedules consults.

  • Integration with Katie’s practice-management software for seamless lead capture.

  • One-hour video training so Katie’s team can tweak Q&A scripts.
    Outcome: 24/7 lead conversion, fewer no-shows, stronger first impression.

2. “Authority Builder” Package

Goal: Establish Katie as the go-to family lawyer in Dakota County.
Includes:

  • Everything in Digital Foundation.

  • Monthly thought-leadership blog or newsletter written with Katie’s voice, plus quarterly video Q&A produced and hosted on HastingsNow.com.

  • SEO optimization and backlink placement on local media sites.

  • Quarterly analytics report with call-tracking insights.
    Outcome: Higher search ranking, steady pipeline of informed prospects, increased referral trust.

3. “AI-Leverage Practice Accelerator” Package

Goal: Free Katie’s time while opening new revenue streams.
Includes:

  • All Authority Builder features.

  • Custom AI drafting workspace (e.g., Microsoft Copilot + Westlaw AI templates) tuned to Minnesota family-law pleading styles.

  • Development of a flat-fee “Peaceful Divorce” kit: guided online questionnaire, auto-generated docs, 2-hour lawyer review session.

  • Automated post-decree monitoring: bots watch income data and send “check-in” prompts to past clients.

  • Bi-annual strategy retreat to refine workflows and surface new product ideas.
    Outcome: Greater billable-hour efficiency, scalable flat-fee product revenue, and recurring matters from existing clients—without expanding headcount.

How HastingsNow.com Can Become Katie’s Growth Partner

HastingsNow.com already blends media production, storytelling, web design, and AI-prompt engineering. That makes the platform an ideal fractional digital-strategy team for Moody Family Law. The relationship could look like this:

  • Narrative-First Website Overhaul. Turn the site from a digital brochure into a trust-building story: Katie’s voice, local case studies (with identities protected), plain-language guides, and a “start here” wizard.

  • AI-Enhanced Client Journey. HastingsNow.com can deploy and maintain the intake chatbot, plug it into Calendly or Clio Grow, and set up automated nurture emails.

  • Evergreen Content Engine. Monthly blog posts, short video explainers, and podcast snippets that answer common family-law questions—each optimized for search and social and produced by HastingsNow’s media team.

With those pillars in place, Katie gets a steady stream of better-qualified leads and higher perceived authority, without adding to her daily workload.

“Laura Wasser AI” Weighs In

If I were advising Katie as a fellow family-law solo looking to scale without burnout, here’s how I’d read these offers:

On Value vs. Cost
Divorce lawyers live and die by first impressions. A $4 k–$8 k Digital Foundation that converts one extra high-asset divorce a year is a no-brainer ROI. I’d treat that as the minimum ante.

On Choosing Between Packages

  • If Katie’s calendar is already near capacity but revenues plateau, I’d skip straight to the AI-Leverage Accelerator. The drafting workspace plus flat-fee product diversifies income and lets her cherry-pick litigation.

  • If she’s still building brand gravity, the Authority Builder gives her a steady content drumbeat that warms up leads before they ever call—critical in smaller markets.

On Financing
Cash flow is queen. I’d negotiate:

  1. Phase-in plan — start with Digital Foundation, then roll its fee into a 12-month Authority or Accelerator retainer so upfront hit feels lighter.

  2. Revenue-share kicker — offer HastingsNow.com a modest success bonus (e.g., 3 % of fees from web-originated matters above a baseline) in exchange for a slight discount on monthly retainer. Aligns everyone’s incentives.

  3. CLE barter — if Katie speaks at bar events, include HastingsNow.com as co-presenter; media exposure offsets part of their fee in marketing value.

Bottom Line
Lock a package that matches immediate bottlenecks, negotiate cash-flow-friendly terms, and keep the partnership data-driven. If the metrics don’t move, recalibrate at the six-month mark—no hard feelings, just smart business.

How Katie Can Lock In a Package (Start Date: 2–3 Weeks Out)

Katie, if today’s conversation feels like the right fit, the simplest way to reserve your spot is just to leave us a 30 % deposit check before we go. This check holds a two-week kickoff window on our calendar, is fully credited toward the project fee, and is refundable through June 20 if either of us decides not to proceed after we nail down the detailed scope by email. Hand it over only if you’re comfortable—we’ll email a receipt and the draft scope sheet within three business days so everything’s clear and in writing.