12 Days of Hastings
Presented by HastingsNow
Give Hastings a reason to stop by this holiday season.
You bring the business you’ve worked hard to build. We’ll help your neighbors get to know it.
Join Ashley and Peter for a holiday storytelling partnership built around four in-person visits for $396 total. Together, we’ll find the people, products, ideas, and moments worth sharing.
The first 12 confirmed partners also receive a featured date in 12 Days of Hastings—a holiday series introducing neighbors to the businesses close to home.
Planned for November 30–December 15, 2026
Twelve weekdays. Twelve local businesses. One featured business each day.
Four visits. Something useful each time.
You do not need a campaign ready to go. You do not need a script. And you do not need to figure out which kind of content your business “should” be making.
That is what we work on together.
Your partnership includes four in-person HastingsNow visits through December 31, 2026. Before each visit, we’ll choose a focus that matters to your business and agree on what we’re creating.
That could be photography, a short video, a guided interview, a business update, or a live visit. We choose the right approach together—not every format at every visit.
Maybe you want people to meet your team. Maybe you have a holiday favorite to show off. Maybe there is something customers ask every week that deserves a good answer.
We’ll start there, then build on what we learn.
The first-12 bonus: your day in 12 Days of Hastings
For the first 12 confirmed partners, one of your four visits becomes a featured holiday live visit.
Your campaign bonus includes:
One reserved feature date in the 12 Days of Hastings lineup.
A guided live visit with Ashley and Peter, planned around something your business is excited to share.
Promotion of your feature through HastingsNow’s website and social channels, with the details agreed on before booking.
Show us how something is made. Introduce the person behind the counter. Walk us through a favorite gift. Answer a question your customers always ask.
Live shopping can be part of the conversation, but it does not have to be.
The bonus is your place in the holiday series and its promotion, at no additional HastingsNow campaign charge. Your featured visit is one of the four visits included in the $396 partnership.
Once all 12 feature dates are reserved, this campaign bonus closes. The four-visit partnership may still be available separately.
How it works
1. Tell us what you have in mind.
Start with a quick conversation. Tell us about your business, what the holidays look like for you, and anything you would love more people to know.
“I’m not sure yet” is a perfectly good starting point.
2. Make a simple plan together.
We’ll confirm availability, choose your feature date, and agree on the visit format and what we’ll create and share. Then we’ll arrange your other visits around the season.
You’ll know what is included before you pay.
3. Let your neighbors meet your business.
Ashley and Peter show up, guide the conversation, and handle the agreed photography or video production.
You bring your knowledge of the business. We help turn it into something people can watch, understand, and share.
What could your day look like?
A restaurant: Show us the dish your regulars keep coming back for, introduce the person making it, or help neighbors plan a holiday gathering.
A baker or maker: Take us behind the scenes, show what makes your work special, and explain how customers can place their holiday orders.
A shop: Help someone find a thoughtful gift without wandering every aisle. Show a few favorites and tell us who they would be perfect for.
A service business: Introduce your team, answer a common question, or explain a seasonal service in a way that makes the next step feel easy.
These are starting points, not a checklist. Your feature should feel like your business.
A few good questions
Is $396 the price for one live show?
No. It is the total prepaid price for four in-person visits through December 31, 2026. For the first 12 confirmed campaign partners, one of those visits becomes the holiday feature, with a reserved campaign date and campaign promotion included.
Do I have to be comfortable on camera?
No. We’ll plan the conversation with you and keep it focused on things you know. A team member can participate, and we can put the attention on your work, products, or process—not just your face.
Do I have to run an auction or sell live?
No. A demonstration, conversation, or behind-the-scenes visit can be your feature.
Live selling is optional. Before including it, we’ll confirm the platform setup, eligible items, any separate platform fees, and who handles orders and fulfillment.
When would my feature happen?
The planned series runs on weekdays from Monday, November 30, through Tuesday, December 15, 2026, with one featured business each day.
We’ll agree on your date and time before booking. Your other visits can take place before or after the series, through December 31.
How do I reserve a spot?
Start by asking about availability. We’ll confirm the fit, date, and written plan before you commit.
Your campaign spot is reserved once we have agreed on the details and received your $396 payment. An inquiry alone does not reserve a date.
Are you promising a certain number of customers or sales?
No. We commit to the agreed visits, content, and campaign promotion—not a guaranteed audience size or sales result.
Am I signing up for next year, too?
No. There is no automatic 2027 commitment. After the holiday partnership, we can talk about what was useful and whether continuing makes sense.
There is a person behind every “shop local.”
Someone choosing what goes on the shelf. Someone getting the first batch ready. Someone remembering a customer’s name.
That is the part we want Hastings to see.
You have put a lot into what you are building. This holiday season, let’s help your neighbors get to know it.
Twelve days. Twelve businesses. A little more Hastings in the holidays.
Tell us your business name and the best way to reach you. Ashley or Peter will follow up about availability.
12 Days of Hastings is a paid storytelling partnership. Campaign features will be clearly labeled. Participation does not guarantee selection for LOCAL 10 or independent news coverage.